Creative strategist, digital-first marketer and social media expert for music, entertainment and brands.
EMHP Enterprises is a boutique digital consultancy led by Erica M. Paul. We specialize in developing bespoke strategies, content playbooks and social-first storytelling that drives conversions, boosts brand equity and amplifies culture.
Social Media Strategy & Content Direction
Platform-specific social strategies that prioritize brand voice, fan engagement and measurable outcomes.
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Custom content calendars aligned with releases and cultural moments
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Tone, voice, and captioning guidelines tailored for your audience
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Organic growth strategies supported by community-building best practices
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Strategic consultation on paid and earned media integrations
Artist & Label Digital Coaching
We offer direct coaching and strategic guidance that positions artists for long-term digital growth.
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1:1 or group coaching for artists on personal brand development
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Campaign planning support for single, album, or tour rollouts
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Guidance on aligning digital presence with broader brand vision
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Support integrating CRM, fan engagement tools, and direct-to-consumer platforms
Short & Medium-Form Content Development
We help source, script, and direct scroll-stopping content that builds connection and drives discovery.
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Content ideas designed for Reels, TikTok, Shorts, and Stories
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Creative briefs for graphic designers and videographers
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Collaboration with top digital creators and influencers
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Direction for BTS, interviews, campaign trailers, fan callouts, and more
